Study of consumer awareness of contraceptives selecting in the family planning process

The work aim is to study the degree of awareness female consumers about range contraceptives and their use, as well process providing with subsequent use results obtained improve supply system for right strategic marketing decision-making. During methods searching, analyzing, generalizing data from information sources, systemic, comparative, analysis, survey were used. Results. Before survey, modern assortment an array them was formed, which used conduct conjoint analysis. At same time, a among respondents regarding contraception issues conducted. As result 420 questionnaires full valid answers women aged 16 49 years collected. Each groups covered 4-year age interval. In addition, 117 refusals participate in reasons also taken into account broader understanding functioning problems system. Conclusions. It found that are familiar arsenal varies depending on age. Overall, 78% partially entire contraceptives. percentage who had deficit increases transition older groups: after 30, every sixth woman Ukraine does not know existence some types contraception. Among range, group 25-29 prevails, associated active family planning processes this - 6.42%. Women's views men's role analyzed. Thus, total number respondents, (21.78%) refused take part explaining refusal by lack interest topic, ignoring contraceptives, or shyness. This "taboo" topic closely related sex education, motivation involvement medical representatives dissemination importance planning. 69% prefer coordinate choice husbands, only 20% consumers, believe preventing pregnancy personally woman's business. prove need intensify health education level men contraception, expanding boundaries access target consumer. Keywords: contraception; consumers; pharmaceutical support